Info Technology Crypto: The Decentralized Data Market Place

What is Datum?

Datum is a decentralized and distributed high performance NoSQL database backed by a blockchain ledger. This technology allows anyone to securely and anonymously backup structured data from social networks, wearables, smart homes, and other IoT devices. Datum provides a marketplace where users can share or sell data on their own terms.

The Ecosystem

The Datum network relies on the DAT Token Smart Contract to provide secure trading of data while respecting the terms set out by data owners.

1.Users submit data
by connecting different services to the platform, paying a small DAT token fee to store it in the network.

2.Storage node miners
save and transmit the encrypted data, earning DAT tokens for it.

3.Buyers acquire data

The Datum Presale
$1.5M USD raised in pre-sale. Pre-sale has ended. Token sale is now open.

Token Sale Terms

Presale
11th August 2017 14:00 UTC through
11th September 2017 14:00 UTC

Token sale
29th October 2017 13:00 UTC through
29th November 2017 13:00 UTC

Datum Use Case: Personal Location Data Can be Monetized by Users

Social media giants collect your location data as one of true valuable advertising assets. Advertisers don’t care where you live, but where you go (advertisements for malls, restaurants etc.). In this article, we’ll address how Datum can help you monetize the data for yourself personally and for businesses.

Datum has the potential to act as the global data exchange for personal location information. A network that uses blockchain technology, Datum will enable businesses, research organizations and government agencies to access real-time location data at scale. Through blockchain’s peer-to-peer, smart contract technology, individuals and businesses can retain control over their own data and gain profit from its use.

Flaws in Current Location Data Systems

Currently, there are two popular ways of tracking someone’s location. Either an organization gathers publicly available information (such as social media updates), or users opt into sharing their location after downloading an app (here are also more nefarious ways, such as using the location of Wi-Fi routers of app users, even when those users have location tracking disabled). These options fail to meet the needs of marketers and non-commercial organizations.

Social media information is limited to whatever users choose to share and is rarely complete. It is not always updated in real time. Using an app is more effective, but still limited. Most businesses use this information coupled with geo-fencing technology to trigger alerts or messages, providing users with special offers or discounts when they are close to stores or browsing specific products. It is highly inefficient for customers to have to download different store apps and opt in to receive these messages.

The Nuts and Bolts: How Datum Works

Location data is tracked by an app on the user’s phone and uploaded to the Datum network using the Datum client. The user submits data to the storage node miners who will store the data and transmit it when a purchase is made. The user sets their terms, specifying who they are willing to sell to, whether they want to include personal data or remain anonymous, and the value they place on their data.

The process is enabled through the use of a blockchain smart contract on the Ethereum platform. A smart contract is self-executing once all conditions are met, which means the user is paid as soon as a buyer purchases data and complies with the terms of the sale.

Datum: The Data Marketplace of the Future

Datum enables a wide variety of actors to buy and sell location data at scale. Datum offers several key benefits:

First, data can be uploaded in real time, allowing businesses and organizations to take advantage of emerging opportunities.

Second, by incentivizing data-sharing, Datum offers the opportunity for organizations to easily access a form of data that many individuals have, until recently, been reluctant to share.

Finally, Datum offers scalability, meeting the demands of both local and national organizations.

CONCEPT DEVELOPMENT

Founders start exploring large scale data storage for IOT devices in the medical and smart home sector and devise first prototypes of structuring unstructured data.

DATUM TOKEN SALE
The Datum Token Sale will run from 29th October till 29th November or until the hard cap is reached. Meanwhile development of the Datum test network continues.

PRE-SALE & ALPHA VERSION
The Presale for the DAT Token starts, DAT allows users to participate in the new data economy. Datum releases tech preview of the Datum app and marketplace.

The Real Benefit
It’s important that we do these checks because it protects you as a contributor to the project. In the future, we can’t have regulators saying, “Hey, where are these funds from? If the source is illegitimate, maybe the funds need to be frozen while we investigate.”

The bottom line is we’re doing this not only to protect the project, but to protect you, as token buyers, from the possibility that anyone could claim these funds aren’t legitimate.

Roadmap
At Datum we have one focus — Creating a viable data marketplace to start returning value to token holders in the shortest time possible.

Team
Our team has over 100 years experience building large scale data processing and management systems. We are based in Switzerland, Singapore and Hong Kong and combine the best of these worlds: Swiss Quality with Singaporean efficiency and Hong Kong’s Dynamism.