Info Technology Crypto: INS — Decentralized Ecosystem Powered By Blockchain

WHAT IS INS ???

INS is the decentralized consumer ecosystem powered by blockchain.

HOW IS WORKS ???

BENEFITS ???

1.BENEFITS TO CONSUMERS

High-quality groceries cheaper than in stores.
Groceries bought online easily and conveniently.
Unlimited access to suppliers of choice.

2.BENEFITS TO MANUFACTURERS

Full control of product pricing and listing.
Marketing and promotion directly to consumers.
Fast and detailed customer feedback.

PRODUCTS

Products in the consumer markets constitute the basic item that actions revolve around. To make it simple and convenient, products on the INS platform are required to have several defined parameters, such as name, category assignment, volume, price, description, ingredients, etc. that makes it easy to find and choose products for ordering.

PLACING ORDER

Consumers choose products to buy, specify delivery details, and pay in fiat, BTC, ETH or INS tokens. Depending on the payment method, consumers will be eligible to different prices and rewards.

Consumer can order products using the official INS website, the official app or a derivation of the official app released by a specific manufacturer.

PRODUCT SEARCH

The decentralized file storage network (we explore different options from IPFS to Storj) is used to maintain up-to-date databases of products listed by manufacturers. Consumers can apply sorting and filters to choose what they want to buy. Manufacturers may distribute proprietary 21 apps derived from the reference implementation, in which they can choose specific sorting methods and filters for products.

68% of consumers that shopped online say they are very likely to switch grocers for a better online shopping experience (quick, easy, convenient, enjoyable) . Browsing tens of thousands 20 of products online can be very daunting for consumers, so we will make it as easy as possible for them to find the products that they love. For instance, we will provide catalogue filters for item attributes such as Local, Gluten-Free, Organic and On Sale.

REWARDS

Today’s consumers have a range of choices about where to shop, and sellers need to work hard to earn repeat business. Rewards and discount programs give customers more reason to come back again, especially in the competitive grocery market. In the INS ecosystem, manufacturers will be able to apply any logic in the smart contract to create bespoke reward programs according to their needs.

LOYALTY

Loyalty reward mechanisms is one of the best ways for manufacturers to easily set up a loyalty program to reward long-term customers. Payments are processed by smart contracts making it possible to proof that a consumer is eligible for a reward. Manufacturers set the rules such as reward type, expiration date, product lists that the reward can be spent on, amount, etc. Loyalty reward instruments will be coded in a smart contract, which accepts reward funds from the manufacturer and distributes them to those who provide proofs of eligibility linked to consumer wallets.

PROMOTION

Automated promotion reward mechanism is built to incentivize consumers to make a first order. Promotion reward mechanism will be coded in a smart contract, where manufacturers set the rules (expiration date, list of products, customer parameters, etc.) and deposit tokens that can only be used to buy pre-defined products during a limited period of time.

-CROSS-MARKETING

Cross-marketing mechanism will be used by manufacturers to promote products to new audiences and generate more sales. Manufacturers can find partners — other manufacturers that created custom apps and sell complementary products, and cross-promote each other. Cross-marketing reward instruments will be coded in a smart contract, where the product details and reward rules are specified. The cross-marketing mechanism intends to incentivize manufacturers to share app traffic with other manufacturers and help consumers discover more products.

-REFERRAL

INS will create the INS Reserve Fund as the part of the token generation event with the primary goal to use these tokens as referral rewards to new customers and popularize the INS ecosystem.

-FEEDBACK

Manufacturers, seeking to receive direct customer feedback on their products, will be able to incentivise consumers with INS tokens to motivate them to participate. The feedback reward mechanism allows to set a specific set of parameters and create a focus group of consumers from whom a manufacturer wants to receive feedback. The customer data will not be shared with manufacturers and will initially be processed in a centralized way on the INS platform, but later decentralized as consumers will provide privacy-preserving proofs of eligibility which enable them submitting a feedback without being identified.

MINIMUM BALANCE

Manufacturers will be required to hold a balance in INS tokens equal to some portion of previous month sales to guarantee the ability to pay all types of rewards. Manufacturers can either keep tokens received from consumers or buy tokens on exchanges to comply with the requirement.

RATING SCORE

The reputation system is important to establish trust between counterparties. Initially rating scores will be deployed for manufacturers and fulfillment parties, and later might possibly include consumers too.

ORDER STATUS

All smart contracts are limited in their ability to read data outside the blockchain. The natural way to make smart contracts process external data is to submit it digitally signed by a proper participant (oracle) from off-chain so that a contract can verify the signature and process the data.

DISPUTE RESOLUTION

Maintaining a high rating score incentivises all ecosystem participants to act truthfully, rendering the dispute mechanism unnecessary in practice in the vast majority of cases. The dispute mechanism will be built to make it as easy as possible to solve a dispute without calling a 3rd party arbiter. If failed, an INS employee will serve as an arbiter. The dispute result can influence the rating score for both defendant and complainant.

PERSONAL DATA SECURITY

Handling personal data securely is a task of great importance to us. Due to the public nature of data in the blockchain, we cannot store such information as customer names, addresses, mobile numbers, KYC data, and documentation there. Permissions on the blockchain will be made easily verifiable to allow cooperation of different entities in the ecosystem. The actual personal data and information will be stored in a centralized storage, managed and secured by INS. As the decentralization continues, we will store less and less personal data.

PLATFORM

The INS platform is a decentralized marketplace that allows manufacturers to join, publish their products for sale, carry out promotion and loyalty campaigns, and get feedback from consumers. It enables consumers to order those products and facilitates the order fulfillment process.

INS roles include:

● INS token creation and the token launch to fund development and expansion

● Establishment of a decentralized, fair and secure model for order execution

● Development of smart contracts to run the order payment and fulfillment process

● Release of the customer website and app, fulfillment app for fulfillment center workers and couriers, and web interfaces for manufacturers and fulfillment center operators

● Creation of an effective incentive model for all parties to join the INS ecosystem

● Development of an active marketing campaigns to ignite initial traction

● Elaboration of the ecosystem’s regulatory aspects

MANUFACTURERS

Manufacturers are companies or individuals in the business of fresh produce, groceries and consumable household items. They range from local farmers to large multinationals, such as Procter & Gamble, Unilever, Coca-Cola, etc.

Manufacturer roles include:

● Publish products

● Deliver products ordered by consumers to fulfillment centers

● Promote the INS ecosystem by bringing traffic via promotions of derived apps

CONSUMERS

Consumers are individuals or companies that want to buy online high-quality groceries at cheaper prices. Orders can be placed via the INS website, INS app or custom apps derived by manufacturers from the app reference implementation.

Consumer roles include:

● Search products listed by manufacturers, make orders and pay for them 17

● Participate in feedback requests

● Receive promotion, loyalty, referral and feedback rewards

BLOCKCHAIN APPLICATIONS IN INS

● Smart contracts

● Payments

● Supply chain management

CONSUMERS’ AND MANUFACTURERS’ INCENTIVES
INCENTIVES FOR MANUFACTURERS:

● Publish products to make them easily available for ordering

● Provide fair prices on their products and compete openly with other manufacturers

● Customise the INS official app according to their own branding, promote it to consumers to increase repeated usage and earn cross-marketing rewards

● Serve in a trustful manner to keep a high rating score and attract more consumers

● Provide attractive promotion and loyalty rewards to acquire and retain consumers 25

● Get direct customer feedback

INCENTIVES FOR CONSUMERS

● Order everyday grocery and consumable products cheaper than at retail stores

● Get orders delivered to the doorstep without need to spend time on offline shopping

● Leave feedback to influence manufacturers

● Get different types of rewards

STRUCTURE

After the ICO period, all contributors will receive an ERC20 exchangeable INS tokens on the Ethereum network. Whenever the INS blockchain is launched with its own token mechanism, the ERC20 token will be always accepted for exchange to a new token 1-to-1. The INS token is a core component of the INS ecosystem and is designed to facilitate all kinds of operations that make the token an integral part of the ecosystem and the driver for its economy. The INS token is fractionally divisible, transferable and fungible.

The token balances and transfers will be tracked by INS. In the case of any force majeure, such as large token theft, contract compromise, or a disrupting change of Ethereum protocol, INS may opt to freeze token transfers and issue a new token contract with balances replacing that of the original token registry by certain date. In the case of an Ethereum fork, INS will properly announce which branch it will support.

USAGE

The INS token is planned to be the only means of exchange for handling all types of rewards and one of the means of payment within the INS ecosystem. We plan that INS tokens will be accepted as a payment method in partner services.

INS TOKEN USAGE :

-Manufacturers

● Rewards: loyalty, promotion, cross-marketing, feedback

● Minimum balance hold

-Consumers

● Payment for orders

-INS

● Referral rewards to consumers

TOKEN SALE

SUMMARY

Start date: 11:00 AM (GMT) on DECEMBER 4, 2017

Payment methods: BTC, ETH, LTC, DASH, USD (bank transfer)

Soft cap: 20,000 ETH

Hard cap: 60,000 ETH

Token exchange rate: 1 ETH = 300 INS tokens

Total token supply (max): 50,000,000

Min purchase: 0.1 ETH

● The exact number of tokens generated depends on the amount of funds contributed

● No token creation, minting or mining after the end of the ICO period

● Tokens will be transferable once the ICO is completed

● If the soft cap is not reached, funds will be returned to the participants

● Upon reaching the hard cap, the ICO will end immediately

The token distribution is proportional to the number of INS tokens generated:

● INS team’s tokens are locked for 2 years with four 6-month vesting periods

● Advisors’ and early supporters’ tokens are locked for 6 months

● The Reserve Fund’s tokens distribution will start in 2019 and last for up to 2 years with the primary goal to incentivize new customers to join and accelerate adoption of the INS ecosystem by broad audiences

TOKEN SALE PROCEEDS

Token Allocation

DEVELOPMENT ROADMAP

Our goal is to create the leading decentralized consumer marketplace used by broad audiences by maintaining a thriving ecosystem of consumers willing to buy everyday products at lower prices and manufacturers looking to sell directly and surpass existing retail chains. Our main role is to develop the open source technology required for running the platform and create a successful model to incentivize all participants.